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---- Could outsourcing search-advertising save Yahoo?


mack - 2:31 pm on Feb 8, 2008 (gmt 0)


I think it could well be interesting. Google would certainly want to go back to the days "Yahoo search powered by Google"

Google normally expect companies to pay to display Google results, but the question is. Would Google be willing to pay Yahoo! to gain market share in search. Not only does Google gain in the market, but Yahoo! value increases based on projected earnings. This may make the proposed takeover even more out of the reaches of Microsoft. It would also make Yahoo less desirable.

Yahoo need to do everything that can to strengthen their financial situation, increase their cash reserves and sell of anything that they don't 100% need to remain competitive. Search patents would easily be acquired by Google. It makes sense.

Mack.


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