seoArt - 2:43 pm on Jun 4, 2007 (gmt 0)

I've always felt that the value of a Yahoo listing depends on many factors.

1. The category you are listed under.
- How relative is the category to the keywords you want to show up for?
- How many other sites are in the category?
- Is there a high likelihood that your site will be buried on the second or subsequent page of results?
- Is it a "top-level" category, or will the site be buried in a category so deep that its significance will be less to users and search engines.
- PageRank of the category (although not necessarily THE deciding factor, should be considered)

2. How will Yahoo list your site? Will the title be relevant to the keywords you want to show up for in the search engines? If not, you may want to skip Yahoo.

I have a few good Yahoo listings that have been very worthwhile, one that even gets good natural traffic from the directory. But I've had others that were worthless, where my link was buried on the 10th page of results for its category.

You always want to consider the value of a directory listing based upon how good it is for the user, as well as the search engines, and most of the time these two factors go hand in hand.

[edited by: seoArt at 2:45 pm (utc) on June 4, 2007]