Robert_Charlton - 6:18 pm on May 4, 2007 (gmt 0)

Could be a concession on Yahoo's part that they can't figure out what's important on a page. Or it could be that this is a sign that CSS positioning has made page structure irrelevant.

Search engine algos are at their best when they become an expansion of human perception. This mucks up the whole thing. I lump it in there with the nofollow attribute for controlling PageRank distribution. As soon as you have that kind of disconnect between the algo and the user experience, you're on a slippery slope. Ecological disaster, IMO.

I don't know which is worse... non-standard just for Yahoo, or this standardized for everybody. I can see the new craze in SEO now, where you block everything at the top of page so clients can say whatever they want, and the SEO adds a hundred words at the bottom. Of course you can sort of do this now with graphics or javascript writes, but at least that takes some work and planning. This is going to bring back $500 SEO package. Instead of "titles and keywords," it's going to be "tags and keywords."