techrealm - 12:44 am on Mar 2, 2007 (gmt 0)

Yahoo mail has come along way, I remember when I got my first Hotmail account well before MS acquired them and then I remember when I got my first USA.net and then Yahoo mail accounts (among many others). All of them were very easy to use and not so cluttered by interactive graphical ads. Such was the draw for me... Gmail fit into that model as well when they rolled out.

Odd thing is that I know people at my offices use Yahoo allot more than Google (just by watching routers) MSN is not even a blip for being a default page for browsers but despite all the time that people spend on Yahoo services. When it comes to substantial ROI for our internal AD campaigns yahoo doesn't even come close to quality leads gained from Adwords. Most of my customers are not looking for small ticket items so that may the case as well the items are more technical another tick for Google, but I imagine if I were selling electronics, fashion or lower priced widgets or impulse items Yahoo may do allot better for me. Just a guess...