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-- Yahoo Search Engine and Directory
---- Yahoo Search Replacing Site Titles in SERPs


moltar - 2:20 pm on Jan 15, 2007 (gmt 0)


Good point, g1smd!

I was thinking that this may be caused by a spammer scraper site linking to the site in question as well. Here is a hypothetical example.

1. Spammer's scraping software searched for "sample go"
2. Yahoo returned a few results, and one of them was "Zample Goo" (automagically corrected term)
3. Spammer's software created a page linking the original search term/keyword to the page found in SERPs
4. Yahoo indexed the naughty scraper page and cosidered it somewhat authority (i.e. high value)
5. User searches for terms "Zample Goo"
6. Yahoo glitched somewhere along the way while returning the SERPs and couldn't find title/description snippet for one of the results (maybe a database is corrupted, or a replicated server down, or whatever of the billion computer problems it could be)
7. Yahoo "creates" a new title based on the incoming link's anchor text

I know it's far fetched, but I just wanted to play the guessing game too :)


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