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---- Yahoo Search Replacing Site Titles in SERPs


Robert_Charlton - 9:23 pm on Jan 14, 2007 (gmt 0)


...instead are using the primary keyword in lower case.

Just saw this on a client page that primarily targets two phrases.... "keyword1 widgets" and "keyword2 widgets."

What's fascinating is that the returned "title" in fact does identify these two primary target phrases of the page, even though I only searched for one of them.

When I search for [keyword1 widgets], the displayed title is...

keyword1 and keyword2 widgets

When I search for [keyword2 widgets], the title display is...

keyword1 and keyword2 widgets

I should mention that the phrase "keyword1 and keyword2" never appears in the title. It does appear once on the page, but that's not generally how the terms are used.


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