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---- Yahoo Search Replacing Site Titles in SERPs


rkrause - 11:49 am on Jan 14, 2007 (gmt 0)



System: The following message was spliced on to this thread by martinibuster - 6:42 pm on Jan. 14, 2007


For the past few weeks Yahoo! has been replacing the actual titles of homepages with own makeshift dictionary terms in all lowercase. At least five of my sites in the Yahoo! search results are now affected, and it's continuing to spread.

For sake of example, if the title of a homepage is

Zample Goo! - Great Widgets for a New Age

the new SRP would list it as

sample go

In this case the trademark is Zample Goo!, and it is "misspelled" intentionally. But Yahoo! is deciding it has the authority to arbitrarily rename contrived words (like trademarks) using its new algorithms apparently. And the end-results are quite disconcerting. The replaced terms are derived out of thin-air and don't even coincide with the page's meta keywords (if any) nor the actual page content.

I was just looking up a prominent (Google PR6) government page awhile ago, and the impact is clearly evident even with high-ranking sites. What can be done to avoid this?

TIA,
--Randall

[edited by: martinibuster at 2:50 am (utc) on Jan. 15, 2007]
[edit reason] Spliced. [/edit]


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