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trillianjedi - 4:46 pm on Sep 18, 2006 (gmt 0)
|As its rivals create a bigger buzz on the Internet, Yahoo Inc. is hitting television and radio airwaves to remind people that its Web site remains on the cutting edge of technology and culture. |
The advertising blitz, scheduled to begin Thursday, marks the Sunnyvale, Calif.-based company's biggest marketing push in two years.
It didn't really work for Ask. Will be interesting to see if Yahoo! have sufficient brand power to do a little better.
Oh, couldn't leave this bit out (struck me as a little desperate):-
|As an added promotional gift, Yahoo will offer coupons for a free cup of coffee at Dunkin' Donuts to anyone who sets Yahoo.com as their home page this Friday. |
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