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arubicus - 7:05 am on Jul 18, 2006 (gmt 0)
I don't think we should figure out what the new factors are or need to. I think it all comes down to value and this is the direction we all should be moving towards. This is truely what the search engines want -- basic SEO and extraorinary value to their searchers. Since this is the direction SE are attempting to take I hope they start gaining some better ground. I would much rather compete with top listing on a true value level than an SEO game the system level. Competing with junk and spam is hard where we are limited by our own morals (even that of SEs) thus not willing to cross the line; plus this raises the risk of long term success. Competing with other valued sites requires creativity, ingenuity, and innovation which in turn consistantly increases value for our visitors, search engines, industries, and us.
Things have changed a bit. Hopefully they are getting things tweaked a little better and they continue to do so. From what I have seen the results are far from Google.