markd - 8:19 am on Apr 6, 2004 (gmt 0)

Mike

<<<<<<
However, the relevance of the results may also be influenced by other factors
>>>>>

Thanks again for your reply.

Because we are essentially paying per click, I want to be clear on what those 'other factors' are. I DON'T expect to know about the algo of each Yahoo owned engine.

But, and specifically on the geo issue, we do have sites which are hosted in the UK, have a .com domain and target 'international' (primarily US) and UK audiences. What I want to know is if I choose to include this site using the geo targeting options for UK and US will it be disadvantaged if someone for example uses the 'worldwide' search on AV, in 'any language' on Fast because of its UK location.

I am asking this question so I know where to channel budged, not to gain some kind of insider knowledge.

What I want to do is ensure the choices I make means that budget is spent effectively and that my UK based site, using a .com comes to the attention of a US audience.

Thanks and I hope you can clarify this for me. I actually am poised to use the Site Match programme, but want to make the right decisions.