logiclamp - 3:23 pm on Mar 2, 2004 (gmt 0)

Should I use Site Match if I also use Pay-for-Performance Search?

Yes. Using both Site Match and Pay-for-Performance Search will maximize your coverage on the search results page, enabling you to receive additional targeted customer leads. And because both Site Match and Pay-for-Performance Search are billed to you on a cost-per-click basis, you pay only when a potential customer visits your Web site.

Come on! If that isn't obvious, I do not know what is.