bakedjake - 7:55 pm on Apr 9, 2004 (gmt 0)

That doesnt mean you should never write one

I'll agree here. One of the things we try to do in our organization is document what we look for with sites WRT search engines. While actual optimization techniques will vary completely from client to client, it is possible to make a list of basics and criteria that are important to look for.

Many of the methods for research and investigation are independent of whatever is currently working in the engines, and stay generally the same from client to client. These are the things that are good to document.

Another thing we find it helpful to do is develop tools (or lists of tools) to automate the busywork.