heini - 9:25 pm on Jan 11, 2003 (gmt 0)

... interesting - now this evolves into a community thread ....hehe...

I don't think the principle here is deceptive marketing in any form. It's not about promising or alluding to any offers that don't get fulfilled later on.
It's rather playing with the audience's expectations. A facinating little experiment, which really got me thinking.
Given that I just was finetuning an adwords campaign, basically going into a even more factual, focused direction (product, price etc), this is exactly the opposite approach.