rcjordan - 5:27 pm on Jan 11, 2003 (gmt 0)

There were at least 3 "hooks" or calls to action in that title.

-1- The exclamation point, and the subject matter itself, indicated that it was emotionally charged.

-2- The second sentence "What should I do?" asked advice

-3- The "reality TV" effect, for lack of a better term.

But, as pointed out above, would it convert? Maybe, given the right circumstances. I can see the Bankruptcy example pulling in a few that were trying to research their decision on the web.