jamesa - 8:34 am on Feb 2, 2003 (gmt 0)

Well I've always thought that one of the main reasons to put keywords in the title is to match the user's query. If someone searches for 'fuzzy blue widgets' and your title is 'fuzzy blue widgets', that's a match.

But if all the search results had good titles, wouldn't the differentiating factor (for click-throughs) be any additional non-kw text? So maybe a good title would consist of the kw phrase at the beginning, followed by a "what" or "why" statement, like:

- Fuzzy Blue Widgets at discount prices
- Fuzzy Blue Widgets on Sale
- Fuzzy Blue Widgets - large selection
- Fuzzy Blue Widgets Info and Resources
- Fuzzy Blue Widgets FREE Next Day Delivery
- Fuzzy Blue Widgets from $11.95

(...and in this example if the searcher was looking for info rather than a store, title #4 above would stand out like a sore thumb. Position wouldn't matter at all as long as you were in the first few SERPs.)

thoughts?