pageoneresults - 11:20 pm on Jan 9, 2003 (gmt 0)

I utilize a varied approach to the title tag. If I were to average it out, I probably end up with 5-7 words in the title. I've got some pages with 3 word titles, others with 8-9 and they all perform well for their targeted phrases.

Brett has a chart around here somewhere that shows how many words were in titles of the top positioned sites in various SE's. I'm on my way out for a bit so don't have the time to dig it up, anyone else care to locate it?

I enjoy working with clients who were wise enough to utilize their main phrase in the company name. This makes for some very creative title combinations. Name at front, in the middle and at the end (various combinations, not strung together). Titles should be short, descriptive and I feel without commas, ampersands and any other unusual characters. I use hyphens to separate distinct terms in the title.

I've noticed that my titles where the main single term is mentioned twice (not together) perform extremely well. Sort of contradictive to the common assumption that once is all you need.