digitalghost - 9:20 am on Jan 6, 2003 (gmt 0)

>>Also, on some types of sites, it's hard to just keep adding pages

I agree, totally, in fact, I disapprove of creating content when the sole purpose of creating that content is to grab another phrase.

What I prefer to do is make short, focused pages that lead into other short, focused pages. This gives me the ability to add perfect anchors at the bottom of a page, and lead into the next content segment. This is where I think a lot of people quite frankly, screw up.

The pages scroll on forever and they miss the opportunity for natural content and phrase breaks. Rather than one long droning page, create three, with different, focused titles. Go past 3-5 paragraphs, unless they are short ones, and you lose the surfer.

Which brings me to another point. Keep paragraphs short. The introductory sentence of a paragraph should dictate the content of that paragraph much like the title dictates the content of the page. Wander too far from the idea of the paragraph and you're leading your reader down a path they won't follow.

Eventually, this leads to web-ready copy versus copy and should be the subject of another thread.