vincevincevince - 6:04 am on May 1, 2008 (gmt 0)
How about finding a competitive term (money term) and then finding a company just under the fold (i.e. #6+) or near the top of page two (i.e. #11, #12)? They are the people who have targetted the keyword and are getting some traffic for it, probably their biggest traffic source, and will really see the value in your services. Going from position #6 to #1/#2 should seem them get at least 50x more traffic for many terms.