KaloVast - 4:32 pm on Apr 16, 2008 (gmt 0)

I agree with Lorel. I think the coursework for an SEM degree would have to be way more general than link building, conversions, etc. It would probably have a lot to do with marketing and psychology, behavioral studies and all that good stuff. There would definitely be a lot of "theory" courses that could scale along with the developing industry.