mayor - 3:16 am on Dec 31, 2001 (gmt 0)

Don't overlook setting up an affiliate program for your large clients.

By doing that, you harness the flexibility and rapid response of smaller entrepeneurial sites for your bureacracy-shackled client.

As a consulting firm you could propose managing the program for them (perhaps via BeFree, Linkshare, CJ or someone like that) and design landing pages for your client that link the affiliates to your clients products.

Just a couple examples of large businesses that are using affiliate programs to venture into the click-and-mortar arena are Walmart, Staples, American Express and Dell. But go visit BeFree, Linkshare and Commission Junction and you will find many more.