The_Banker - 7:20 pm on Apr 20, 2006 (gmt 0)

As in the film 'The Karate Kid' "Strike hard, Strike first, No mercy Sir"

or was it 'fast', anyway the principle is the same. But then McDonalds, at the time, provided quick fairly bog standard hottish food to kids, and we all know what kids are like for their burgers and chips.

But food is like sex - it will always sell, as the pub and clubs empty out and people are always starving after all the booze anyway, nothing special there really. I think they succeeded because the food was quick and tasty. Mcdonalds supplies kiddy type stuff, which quality-wise, ain't that good and nutrition is zilch, but you are always assured of what you get when you buy and kids will eat anything anyway. They won as they were the first to roll out a chain, and played power games, but with the many lawsuits against them and bad press in general they've certainly taken a downward spiral. It was a good idea at the time and they did a good job at milking it for everything it was worth, but I think fast food has had it these days and everyone is so health concious, health foods is the way forward as a successful model.