BillDex - 12:53 am on Apr 10, 2006 (gmt 0) Ummm, great article. By the way, the book is called "Positioning: The Battle for Your Mind" by Al Ries and Jack Trout.
Ummm, great article. By the way, the book is called "Positioning: The Battle for Your Mind" by Al Ries and Jack Trout.