Brett_Tabke - 9:18 pm on Apr 5, 2002 (gmt 0)

I'm holding off judgement on this thing until I see more details of the suit. On one hand, I can see Overture did get a patent on the bidding for placement. Whether that patent will hold up in court is yet to be seen with the FindWhat suit itself.

On the other hand, Googles system is enough different that I wonder if the patent is applicable in this case. Google has that CPM minimum and autoadjustment in their system where Overtures doesn't. In a sense, Googles isn't bidding for placement. Additionally, Overtures displays the bid amount to the public, Googles does not. I don't know if that is enough different to matter, but there are enough of those differences, that I think they will certainly be brought up as part of the case.

The Street [searchengineworld.com]