bigjohnt - 8:47 pm on Mar 7, 2002 (gmt 0)
I recently attended a roundtable with Overture. It was mentioned in passing that they are working on bid monitoring tools. They have their acts together, and are trying to ensure good ROI for advertisers, as well as good "user experience." Leave either out of the loop,and they will have nothing.
No I am not an Overture employee, nor do I play one on TV.