fugmenot98 - 2:47 pm on Jan 22, 2010 (gmt 0)

jskrewson: shopping.yahoo.com = yahoo property.

This is the best thing since sliced bread. I have been waiting for this option since I started managing YSM accounts. I was tired of seeing a large chunk of my traffic coming from made-for-ad sites and domain placeholders. I would often max out the 500 blocked domain limit for an account. This is nothing but good and long overdue. If there was one thing I would like it would be the ability to block all sites on the search partner network and then individually opt-in to the few good sites that it contains.

This may be a long shot of speculation but....depending on how many advertisers utilize this feature I expect that Yahoo's paid ad revenue will drop a significant amount compared to the same quarter last year. 30% of my traffic was coming from search partners and 95%+ of that was pure garbage. I would expect the drop in revenue to be in the 10-15% range depending on the adoption by advertisers.

Congratulations, Yahoo. You now suck less than before.

P.S. Why did they promote the third-party import feature like it was a new thing? That has been around forever (over 2 years) on all of my accounts.