bears5122 - 6:10 am on Oct 4, 2009 (gmt 0)

To be fair a lot of Y! publishers still wish it was 2002 also, believe me they do get leaned on, keeping all sides happy is clearly the toughest part and I don't think people are happy. As a consequence of TQ scoring the publisher side has become a very unstable revenue stream from a longevity perspective which probably breeds a grab it while you can culture and I don't think Y! quite saw that coming. Advertisers have better analytics so they complain more and it seems no one can strike the right balance.

Understandable, but I believe legitimate publishers should be upset with the fact Yahoo! allows these low level publishers to operate so freely. They should also be upset that Yahoo! doesn't give their advertisers more control over where their ads appear.

When an advertiser realizes that most of their traffic is coming from garbage sites that aren't converting, they'll just pass on Yahoo!. They'll take their money to MSN or Google where they can have control and don't have to fight the bad traffic. That hurts the good publishers who are missing out on these advertiser dollars. Advertisers have better analytics, and it's allowed them to differentiate between good and bad publishers. Unfortunately when you can't control which ones your ad appears on, you throw the baby out with the bath water.