To be fair a lot of Y! publishers still wish it was 2002 also, believe me they do get leaned on, keeping all sides happy is clearly the toughest part and I don't think people are happy. As a consequence of TQ scoring the publisher side has become a very unstable revenue stream from a longevity perspective which probably breeds a grab it while you can culture and I don't think Y! quite saw that coming. Advertisers have better analytics so they complain more and it seems no one can strike the right balance.