werty - 11:24 am on Sep 17, 2009 (gmt 0)

The thing I do not get is why Yahoo! is so greedy that they are missing out on the large money that happy advertisers could bring.

On all the blogs and boards out here people complain of all this crap traffic and the trend is the same: Reduce ad spend with Yahoo!, and spread a negative message about them.

If they would actually kill off some partners, or better yet let the advertiser opt out of this crap network and just get pure Yahoo.com traffic spends would go up.

The part that blows my mind is that the partners that destroying Yahoo's PPC reputation, are actually making more per click than Yahoo! itself.

Yahoo should cut it's losses for a month, add the one feature (allowing us to actually opt out of partners) we all have been begging for, for years now, and watch their advertisers spends, CPCs and eventually their earnings go up.

While they do the above, they should be able to treat all partners like low performing (discounted clicks) until they can prove their traffic converts and then use the new features you are describing here.

Makes no sense.