smallcompany - 5:46 am on Jun 5, 2009 (gmt 0)

CTR at Yahoo is generally very low due to the fact that ads are served everywhere while we have no control over it, even with that exclusion thing that many people can't figure out, simply because they don't know what to exclude.

This dilutes the overall results we see in our accounts which directly affects our ability to judge the performance. Why bother about showing our ads at Yahoo news, Yahoo travel, Yahoo this and Yahoo that? Plus, MTV like and other sites that I don't want my ads to show up on at all.

Yahoo needs to work on the ad serving from the perspective so the result is better conversion for their clients. Only at that moment people will become interested in learning more about Yahoo.