YahooPete - 7:57 pm on Mar 18, 2009 (gmt 0)

@eljefe3: Different advertisers have different targeting needs when it comes to time zones. For example, you might choose to only display your ads during the hours in which your phone number is answered by a live representative. Or perhaps you sell a product geared toward teenagers, so it doesn’t make sense to display your ads during school hours. Of course, you'll need to factor in the different time zones you serve.

We encourage you to think about how the new ad scheduling feature might be beneficial to your business, test out different strategies and closely monitor your results to ensure that they meet your business objectives.

@JoeT321 and eljefe3: Look for additional enhancements to be introduced later this year, which will provide advertisers with more control over their traffic, and greater transparency into the sources of their traffic. All I can say for now. ;-)