weeks - 3:56 pm on Feb 24, 2009 (gmt 0)

This effort from Yahoo is springing from, in part, of their ongoing relationship with newspaper web sites, the Yahoo ACT effort.

Some of the smaller newspaper groups have reported worthwhile earnings from Yahoo ads--over a million dollars in a year in some cases. A lot of this, I suspect, is from their relationship wih Hotjobs, but Y and the newspapers are hoping to grow this.

What is interesting is that that the Yahoo ACT effort has convinced newspapers to send out their sales force to selling ads into Yahoo. That is impressive to me. Newspapers who are savvy enough to make money selling into another network have a chance.