engine - 3:08 pm on Feb 24, 2009 (gmt 0) The new products include:
Yahoo Launches Ad Products For Better Targeting [yhoo.client.shareholder.com]
Yahoo! Inc. today announced the launch of three new targeting products for brand and performance marketers that are designed to help them reach the audiences that matter most when advertising online. "As the economy continues to put pressure on advertising budgets, marketers are looking for increased accountability for every dollar they spend. Yahoo!'s new targeting products significantly improve the ability for search and display advertisers to reach their target audience, providing increased efficiency and accountability," said Michael Walrath, senior vice president, Advertising Marketplaces Group, Yahoo!. "Yahoo! remains incredibly well positioned to meet the growing advertiser demand for performance marketing offerings, and no other company can provide marketers with such scale and expertise across search and display advertising."
The new products include: