-- Yahoo Search Marketing Pay Per Click Advertising
---- Yahoo increases it's PPC offering
chinara - 6:03 pm on Feb 19, 2009 (gmt 0)
It is interesting to see where this will lead to.
A small group of advertisers tested it in the fourth quarter of 2008 and saw click-through rates rise by as much as 25 percent. They’ve also seen improved brand exposure and conversion rates. (from yahoo blog)
This result could be so misleading. The key is “small group”
Lets imagine keyword mortgage, one person adds an animated gif with flashing low rate and his ctr rises as he is the only one and naturally draws more attention as his ad with an image now stands out, then the competition will add even flashier animated gif and so forth and the page will look like a banner farm drastically annoying the user.