engine - 3:08 pm on Feb 19, 2009 (gmt 0)

Yahoo! adds video, images and custom links to search ads [ysmblog.com]

The Rich Ads in Search program is being shared with a small number of brand advertisers such as Pedigree and Esurance and agencies such as Razorfish. The program lets advertisers: Post images and video, which can increase the branding impact of search advertising. Pedigree has added video to its campaigns, for instance. Create deep links to relevant pages, which can help drive conversions directly from the Yahoo! search results page. Include boxes within the listing that lets users search for their desired product or a store location directly without additional navigation. Esurance’s listing lets users enter their ZIP codes from the results page for insurance quotes. Show their logo, which enhances user trust. Rich Ads in Search is currently by invitation only, but we will update you as it opens up to more of our brand advertisers. In the meantime, start thinking of what your search ads could do for you.