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-- Yahoo Search Marketing Pay Per Click Advertising
---- Yahoo Tries to Explain About Account Optimizations


skibum - 6:46 am on Jan 30, 2009 (gmt 0)


How stupid is Yahoo! Why not look at what Google does here. They suggest changes and give you the option to accept or decline them.

We never use anything Yahoo! provides (haven't given them a chance to give us anything in years) because it was always way off target, way to general, and would come in with a suggested budget of 10X what we told them we had to spend. Ad text would be auto generated and we got burned a few times sending stuff to clients that didn't make any sense.


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