engine - 11:07 am on Jan 28, 2009 (gmt 0)

Yahoo Tries to Explain About Account Optimizations [ysmblog.com]

When we emailed notification about our updated Terms and Conditions to Sponsored Search advertisers on January 5, it caused some of our blogger friends to notice our account optimization program for the first time. In reality, we rolled out this program back in June, and since that time we’ve seen some pretty impressive results.

Unfortunately, we learned that not everyone in the blogosphere understands this new program, which we believe is the result of misinformation more than anything else. Thus, we want to set the record straight, so that advertisers and other interested parties know what this program is—and just as importantly, what it is not.

Yahoo SM - EXTREMELY scary new terms [webmasterworld.com]

[edited by: encyclo at 1:15 pm (utc) on Jan. 28, 2009]
[edit reason] fixed link [/edit]