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-- Yahoo Search Marketing Pay Per Click Advertising
---- Yahoo SM - EXTREMELY scary new terms


netmeg - 5:17 pm on Jan 9, 2009 (gmt 0)


When they first announced this, I got on the phone and yelled long and hard about getting my client accounts opted out of this. Finally got confirmation that they were.

However, this week I took everyone out of Yahoo for good. The returns we get from Yahoo are just plain not good enough to justify even having to *think* about this, let alone worry about it.

There's better uses for my clients' money. I'm not sure how this is even legal, but once again - I don't want to worry about it. So bye bye it is (and we were in Yahoo (Overture) before we were in Google)

This really isn't a move a company should be making unless they're making it from a position of strength - and Yahoo isn't in a position of strength in my opinion.


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