mortgagesem - 3:26 pm on Nov 18, 2008 (gmt 0)

Y has left its advertisers to 3 options.
1) pay up for the key terms.
2) close account.
3) don't advertise on the key terms they raised.

I noticed my campaigns deteriorate several months ago. I was going to close up my accounts but I basically played the game that Y left open to me. I didn't advertise on any key terms that were raised. I found other outlets for Y's previous budget.