smallcompany - 1:38 am on Nov 11, 2008 (gmt 0)

I had one or two of these. Not a big deal at all in my case. What did get me is the fact that, during the last three months, the cost on Yahoo has continually been growing without me changing anything much. It doubled in September (100% up - compared to August), and then it went up for another 30% in Oct (compared to September).
My first action was going to Standard (from Advance). Way back, since the upgrade, I run most of the things in Standard and had it under control. Then I switched to Advanced (in some cases) so I could analyze and figure if that brings any good. ... and I never did it. My focus is on Google and I check Yahoo intermittently.
Because Yahoo does not know how to surprise its customers in a nice way, I must reduce the money I spend there, and continue spending most of my time on Google.

Traffic from Yahoo paid search seems to be too dirty, as it comes from many irrelevant sites being treated as search, including Yahoo’s own sites like news and whatever else. Search should be search only.

I believe that the cost increase and all what’s going around with minimum bids, that’s all connected to whatever is happening behind Yahoo’s HQ door.