YahooPete - 5:26 pm on Oct 20, 2008 (gmt 0)

All,

I just wanted to let you know about some new features we added today to help you manage your account with more ease. Some of these enhanced geo-targeting features include:

*True country-level targeting. No more over-targeting (choosing the default setting of "entire market," which can include Canada and U.S.) or under-targeting (choosing all 50 states (Due to the nature of IP mapping and availability of other user information, there may be instances where a user can be located within the United States, but may not be recognized by our geo-targeting systems as belonging to any particular state.)
*City- and Zip-level targeting
--More granular ways to identify local Internet users
--Easy to use interactive maps (based on Yahoo! Maps experience) give you helpful hints on vicinities which you may also want to target
*Available to target English-speaking U.S. and Canada Internet users

We’ve posted a more detailed article on the new features on our Yahoo! Search Marketing blog:
[ysmblog.com...]

As more updates and enhancements become available, we’ll definitely keep you informed.

All the best,
YahooPete