flanker23 - 6:58 am on Oct 17, 2008 (gmt 0)
Well, I don't know what's going on at Yahoo but in the last few weeks a very long running campaign is no longer profitable. For some unknown reason conversion has gone down the pan for me so I am progressively shutting campaigns and ad groups down with Y. Occasionaly I turn things back on for a few hours just to see if there is any change but it's a useless exercise. The thing is, they have had the audacity to ramp up some keyword bids to totally unrealistic levels - even higher than G and at the end of the day they are still not a patch on the traffic available from G. They seem to be following a policy of 'self detruction' in desperation at the moment. They should consider lowering their ad costs to attract a larger customer base.