-- Yahoo Search Marketing Pay Per Click Advertising
---- Increasing Yahoo's PPC quality
franklevert - 5:35 pm on Jul 16, 2008 (gmt 0)
CPC and CPA is lower on Yahoo and MSN but at the end, visitors from Google are more likely to purchase from you. Depending on the cost of your products, you might be better off spending that money on Google or acquiring links that will help your organic results.