bears5122 - 4:30 am on Apr 28, 2008 (gmt 0)

Webwork, it's just a gimmick to sell to newer and less advanced advertisers. They hope that they see it and assume Yahoo! cares about click fraud and is doing their best to prevent it.

Fact is, Yahoo!'s click fraud prevention is a joke. They still will let just about any website into their "search network" and offer no way of opting out of that traffic. You can block up to 250 domains, but with Yahoo!'s open door policy with their feeds, it's not nearly enough to block all the garbage that's in there. Still no IP blocking or transparency that other 3rd tier PPC systems had half a decade ago.

If Yahoo! cared about click fraud, they'd actually fight it. They'd start putting some quality control over their feeds and give advertisers more control. Showing me a few obvious clicks they found is no compensation for when I have to send a fraud report to them every week for nearly half their traffic (yes, nearly half their traffic in some industries are that bad).