Webwork - 6:18 pm on Apr 24, 2008 (gmt 0)

I'd like to see how such a report would match up with a report generated by third-party click fraud tracking software. I suspect the only way to do this would be to include in the report additional data, such as date/time of the negated click, IP or IP range for the click, user agent, etc.

Just reporting that "we batted out these clicks" - whilst reassuring and a sign that "something is being done to protect you" - falls just a little shy of the type of transparency that might both enable a more robust dialogue (Yahoo + Advertiser + Third-Party click analysis consultants) AND might fend off the gradual erosion of advertiser trust in PPC advertising.

I'm sure it's naive to think that the major PPC players would collaborate at least on a joint effort to identify click fraud activity in real time . . but maybe it's a healthy naivete?