weeks - 9:56 pm on Apr 9, 2008 (gmt 0)

Fearless, I would tend to agree, except...

Yahoo gets a second-to-few load of very high quality traffic, but they don't sell ads well. They just don't. Plus, they have these great news pages which everyone I know (not a lot of people, but diverse) uses. Yahoo has great content, even their search is good. People spend a LOT of time on their pages.

Great content deserves ads. EVERYONE in the web biz right now is trying to figure out how to sell ads. This network and that network is being created, while others are going out of business. It's weird.

And now, this. Very weird.

Walkman, they will not be so much "dividing the ad money" as they will be providing more content inventory.

Look at this from the ad buyer's perspective--Google is their one-stop shop.

Selling ads is 1) expensive and 2) not fun. Still, it's odd that Yahoo would turn over this much of their revenue aspect of your biz to someone else. But, hey, everyone is outsourcing these days. CBS News is outsourcing some of it news gathering to CNN.

Jerry Yang is either an idiot or a genius. We're about to find out.