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-- Yahoo Search Marketing Pay Per Click Advertising
---- Yahoo to test search ad outsourcing with Google


potentialgeek - 8:42 pm on Apr 9, 2008 (gmt 0)


This is maddening for Microsoft! It's the last thing they wanted. Google is hijacking its takeover attempt--and without the hassle of having to buy the company.

It's funny, though, because just a few days ago, Yahoo was saying it was going to revolutionize online ads--'Just give us more time.'

Well, it wasn't that long ago that Yahoo search itself was "Powered by Google." So why not its Ads?

This would be horrendous for Microsoft if a Google+Yahoo deal breaks in the next three weeks. Maybe the ultimatum will backfire. A lot of pride at Yahoo could scuttle the hostile takeover attitude. Wasn't impressed with Steve Balmer's letter. Yahoo, too?!

p/g


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