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---- Yahoo to test search ad outsourcing with Google


martinibuster - 8:12 pm on Apr 9, 2008 (gmt 0)


The online edition of The Wall Street Journal reported that Yahoo is in talks with Google about handling the serving of its search ads, a market where Google has solidly trounced its rivals. The companies would undertake the tests in order to evaluate the potential of a broader outsourcing arrangement...

The previous thread was speculation. This appears to be a report based on more solid information from someone involved in the talks. Announcement pending.


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