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-- Yahoo Search Marketing Pay Per Click Advertising
---- Negative keywords - please add this
ewanfisher - 1:15 pm on Nov 20, 2007 (gmt 0)Thread source:: http://www.webmasterworld.com/yahoo_search_marketing_overture_ppc/3508626.htm
I agree with Elric99. Negative keywords help advertisers lock down on a more fine tuned audience, which results in better ROI.
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