-- Yahoo Search Marketing Pay Per Click Advertising
---- Semel Out at Yahoo!
iThink - 9:33 pm on Jun 18, 2007 (gmt 0)
Actually this is a very bad news for the webmasters because it will mean the end of road for Yahoo search. There is a possibility of an alliance with AOL or News Corp and handing over the search to Google, which will mean less competition in the search marketplace.
In fact, one idea that News Corp. has been studying, according to sources, would involve the sale of its MySpace division to Yahoo for a significant stake in the company. Bankers believe MySpace could be worth as much as $10 billion in such a deal, though it's far from clear Yahoo would agree. If it did, News Corp. might be able to have as much as a 25 percent stake in Yahoo. Any deal, which again is in its early stages, would also involve Yahoo outsourcing its search to Google, which currently plays that role for MySpace.
A similar idea has come up in meetings investors have had recently with Time Warner CEO Richard Parsons. Parsons has responded to speculative questions about an AOL-Yahoo link up by saying that a combination of AOL and Yahoo could make sense, if search was taken over by Google, for a significant fee.
[edited by: iThink at 9:35 pm (utc) on June 18, 2007]