aeiouy - 2:35 am on Jun 7, 2007 (gmt 0)

As for those worried about targeting. I would suggest that the quality pricing will likely broaden the pool of advertisers, allowing for better targeted ads. I know I will likely be spending more money on the Yahoo! Content Network.

As for those trumpeting PPA, I just don't ever see PPA working well for most publishers in this kind of environment. Knowing how companies who market their products through PPA, since it is what I do for a living, I know that they don't care that much. They are looking for guaranteed returns.

It takes a lot of work to make most of them sellable, work that someone who just wants to cut-and-paste some javacode snippets on their webpage won't do. Not to mention targeting is so important in getting real conversions, that it ultimately is a tough battle giving the constraints of the marketplace.

Anyone who thinks that PPA is going to replace CPC contextual advertising is likely not fully aware of how PPA marketing works, and why it just is not going to translate well enough to usurp the CPC model.